Timing strategies
- Immediate send: the moment tracking is added (manual or automated), customers receive a confirmation email.
- Hold + batch: delay by 30-60 minutes so late additions still go out together.
- Out for delivery: optional reminder on the morning a parcel is due to land.
Copy snippets that build trust
Shipment confirmation
“We've handed your parcel to {{carrier}}. Track it live using the button below.”
Second parcel en route
“One more item is leaving today. You'll see two tracking links in your account so nothing gets missed.”
Templates live inside ParcelOffice, so marketing can edit the wording without touching code.
Measure what matters
- Ticket deflection: track WISMO ticket count before/after automation.
- Open + click rates: GA4 events show how many shoppers tap the tracking link.
- Delivery SLA: tie tracking scan milestones back to your promised delivery windows.
Use these insights to tweak status automation or copy as you learn.
Frequently asked questions
What is WISMO?
“Where's my order?” tickets that clog up your inbox when tracking information is missing or late.
Can I send SMS as well?
Yes. Forward ParcelOffice events into your SMS provider so VIPs get a text as well as an email.
Do I need marketing sign-off for every change?
No. Create preset templates and allow the ops team to choose the most relevant one per shipment.
How do I prove WISMO reduction?
Compare support ticket tags and GA4 scroll/click data before and after enabling ParcelOffice tracking emails.
Can I add helpful links to the email?
Absolutely. Add FAQs, returns info, or contact reminders directly in the template without dev work.
Turn tracking into proactive support
Every accurate email saves a future support touch. ParcelOffice makes it automatic.